Tuasho Agency is a professional organization founded in 2016, specializing in consulting services in the creative field, contemporary art sales, and cultural project management. We advise and support artists and other figures in the creative sector and provide personal and
project management services of various durations. In addition, we organise independent art events and operate in collaboration with festivals, museums, and other institutions: Kyiv History Museum, Kyiv Art Gallery, Modern Art Research Institute, Kurazh Bazar, Kyivness, etc.
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Services for artists
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TUASHO — Strategic Services

Strategic direction for artists, collections and art organisations

TUASHO works at moments of transition — when an artistic practice, collection or cultural project needs a clearer position, stronger structure and a credible next move.

We combine analysis, strategic thinking and implementation to turn complexity into decisions and action.

01

Artists

Artists entering a new professional stage, developing a new body of work, returning after a pause or preparing to approach a new market.

02

Collectors and family offices

Private collectors and families who need to define the direction of a collection and make informed decisions about acquisitions, public engagement and potential exits.

03

Art businesses and cultural organisations

Galleries, foundations, cultural platforms, institutions and brands launching, repositioning or developing an art-related project.

02 — Artist RecodeSelective strategic programme for artists

Recode the next stage.

An eight-week strategic programme for artists whose practice has reached a stage at which repositioning can create a meaningful professional shift.

Artist Recode is not open enrolment. Admission is selective and based on the quality and current stage of the practice, the relevance of the artist’s objective and their readiness for sustained collaborative work.

Before confirming a place, TUASHO reviews the portfolio, professional background, current challenge and the changes the artist is prepared to implement.

What the programme includes

In-depth professional diagnostic of the practice
Positioning and professional narrative
Portfolio architecture: selection, sequence and identified gaps
Editorial direction for the artist statement and biography
Market and communication priorities
A focused 90-day action plan
Eight weekly strategic sessions
Structured support between sessions
Result: By the end of the programme, the artist leaves with a clearly articulated professional position, coherent portfolio architecture, strengthened core materials and a practical strategy for the next professional stage.
Selection: Not every artistic practice requires strategic recoding. TUASHO accepts artists only when there is a sufficient body of work and a realistic basis for meaningful professional development through this programme.

Collaboration boundary

Artist Recode is a collaborative strategic programme, not a done-for-you service. TUASHO provides analysis, structure, editorial direction and strategic guidance. The artist remains responsible for producing work, completing agreed actions and implementing the strategy.

Design, PR execution, applications, website development, social-media management and production are not included unless commissioned separately.

Apply for Artist Recode
02 — Collection Strategy & ActivationFor collectors and families

Give the collection direction.

A strategic mandate for collectors and families who want to bring greater clarity, direction and purpose to an existing collection.

TUASHO reviews the collection in relation to the client’s interests, priorities and long-term intentions.

CORE

What defines the collection and should be protected.

BUILD

What should be developed through future acquisitions.

ACTIVATE

What can be presented through exhibitions, loans or publications.

EXIT

What may be considered for sale or another form of transition.

Where required, TUASHO coordinates the implementation of selected decisions with appropriate market, legal, valuation and logistical specialists.

Result: a clear direction for the collection and an actionable plan for its development, activation or transition.
Discuss your collection
03 — Art Business & Cultural ProjectsStrategy into market action

Build the first real move.

Strategic development and implementation for galleries, cultural organisations, art platforms and brands at a moment of launch, relaunch or market entry.

TUASHO works with one clearly defined business or cultural objective.

Repositioning an existing organisation
Developing a new service or programme
Entering a new geographic market
Launching an exhibition, residency or cultural initiative
Building partnerships and a route to market
Coordinating the first public or commercial activation
Result: a defined proposition, a credible implementation strategy and a project taken through its first real market action.
Discuss a project